Product Strategy & Commercialization Director
September 2026
This Western New York business leader brings 15+ years of experience across product and portfolio strategy, business operations, manufacturing, supply chain, e-commerce, and P&L ownership. Their background combines the hands-on work of building a new consumer brand with more than a decade of experience at a global consumer products organization.
Most recently, this candidate served as a founding team member, helping take a business from concept to national distribution in under a year. Their responsibilities spanned product development, manufacturing, supply chain, demand planning, financial management, and e-commerce, supporting growth to 10 sellable SKUs and more than 2,000 retail locations.
Earlier experience includes progressively responsible product and marketing roles, managing large portfolios and helping launch an organization’s first e-commerce business. This professional connects strategic decisions with the operational and financial work needed to bring products to market and support continued growth.
Highlights of Experience
Brand Development & Commercialization: Helped build a consumer brand from concept to national distribution in under a year, supporting a portfolio of 10 sellable SKUs across more than 2,000 retail locations.
Product & Portfolio Strategy: Managed large product portfolios and supported new product and business development, aligning priorities across commercial and operational teams.
Business Operations: Led responsibilities across manufacturing, supply chain, and demand planning while building the infrastructure needed to support a growing business.
Financial Management & P&L Ownership: Owned P&L responsibilities and evaluated the financial implications of product, portfolio, and operating decisions.
E-Commerce Development: Helped create and launch a global consumer products organization’s first e-commerce business and managed e-commerce responsibilities within a new brand.
Cross-Functional Collaboration: Partnered with sales, customers, manufacturing, R&D, technology, and packaging teams to move initiatives from planning through execution.
Ideal Opportunity
Senior-level positions in Western New York across business operations, product and portfolio management, or commercial operations.
Organizations launching products, expanding portfolios, or building the operational structure to support growth.
Businesses seeking experience connecting product strategy with manufacturing, supply chain, and financial performance.
Teams pursuing e-commerce development, innovation, or strategic initiatives.
Companies across consumer packaged goods and other industries that value transferable business and operational experience.
Ideal Roles
This candidate is well-aligned with positions such as Director of Business Operations, Director of Product Management, Portfolio Director, Director of Commercial Operations, or Director of Strategic Initiatives. Their experience also supports senior roles focused on e-commerce, innovation, and commercialization.
For organizations bringing new products to market or strengthening the operations behind an established portfolio, this candidate offers experience spanning both planning and implementation.
Contact us today to start a confidential conversation and connect with this Product Strategy & Commercialization Director!