Hiring Trends Shaping the Year Ahead
January 2026 Spotlight: Hiring Forecast
As we kick off the new year, organizations across Western New York are preparing for another competitive hiring landscape. Here’s what employers can expect as we move into 2026:
Key Labor Market Predictions for 2026
The job market is expected to remain tight, and several trends will shape how employers attract and retain talent this year:
Continued low unemployment will keep competition for skilled talent high.
AI and automation adoption will increase demand for tech-enabled roles across all industries, not just tech companies.
More flexible work models will influence candidate decisions, with hybrid options still preferred in many professional roles.
Pay transparency laws and competitive compensation will push employers to refine salary structures and market competitiveness.
Upskilling is becoming essential, as employers look internally to fill evolving positions and close skill gaps.
Roles Expected to Grow in Western New York
Western New York’s diverse economy continues to expand in several key sectors. Roles seeing the strongest growth include:
Healthcare & Life Sciences: RNs, medical assistants, lab technicians, behavioral health specialists
Manufacturing & Skilled Trades: CNC machinists, welders, maintenance technicians, production supervisors
Professional Services: HR professionals, accountants, recruiters, legal assistants
Technology & Digital: IT support, cybersecurity analysts, data technicians, software support roles
Customer & Client-Facing Roles: Account managers, customer service specialists, sales representatives
Local companies are investing in workforce development, training partnerships, and improved retention strategies to support these growth areas.
Skills Employers Will Compete for in 2026
Beyond technical requirements, employers are increasingly focused on well-rounded, adaptable talent. This year’s most in-demand skills include:
Technical & Hard Skills
Data literacy and analysis
AI & automation familiarity
Cybersecurity fundamentals
Project management
Financial & compliance knowledge
Soft Skills
Communication and client engagement
Adaptability in fast-changing environments
Critical thinking and problem-solving
Team leadership and coaching
Time management and organization
Employers who invest in training, career development, and strong culture-building will be better positioned to attract and keep top talent in 2026.
Ready to plan for 2026 and beyond?
Contact us at info@staffbuffalo.com or visit staffbuffalo.com to learn more.

