Hiring Trends Shaping the Year Ahead

January 2026 Spotlight: Hiring Forecast

As we kick off the new year, organizations across Western New York are preparing for another competitive hiring landscape. Here’s what employers can expect as we move into 2026:

Key Labor Market Predictions for 2026

The job market is expected to remain tight, and several trends will shape how employers attract and retain talent this year:

  • Continued low unemployment will keep competition for skilled talent high.

  • AI and automation adoption will increase demand for tech-enabled roles across all industries, not just tech companies.

  • More flexible work models will influence candidate decisions, with hybrid options still preferred in many professional roles.

  • Pay transparency laws and competitive compensation will push employers to refine salary structures and market competitiveness.

  • Upskilling is becoming essential, as employers look internally to fill evolving positions and close skill gaps.

Roles Expected to Grow in Western New York

Western New York’s diverse economy continues to expand in several key sectors. Roles seeing the strongest growth include:

  • Healthcare & Life Sciences: RNs, medical assistants, lab technicians, behavioral health specialists

  • Manufacturing & Skilled Trades: CNC machinists, welders, maintenance technicians, production supervisors

  • Professional Services: HR professionals, accountants, recruiters, legal assistants

  • Technology & Digital: IT support, cybersecurity analysts, data technicians, software support roles

  • Customer & Client-Facing Roles: Account managers, customer service specialists, sales representatives

Local companies are investing in workforce development, training partnerships, and improved retention strategies to support these growth areas.

Skills Employers Will Compete for in 2026

Beyond technical requirements, employers are increasingly focused on well-rounded, adaptable talent. This year’s most in-demand skills include:

Technical & Hard Skills

  • Data literacy and analysis

  • AI & automation familiarity

  • Cybersecurity fundamentals

  • Project management

  • Financial & compliance knowledge

Soft Skills

  • Communication and client engagement

  • Adaptability in fast-changing environments

  • Critical thinking and problem-solving

  • Team leadership and coaching

  • Time management and organization


Employers who invest in training, career development, and strong culture-building will be better positioned to attract and keep top talent in 2026.

Ready to plan for 2026 and beyond?
Contact us at info@staffbuffalo.com or visit staffbuffalo.com to learn more.

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2026 Workforce Trends & Predictions