From Mess to Message: How Amanda Watts Empowers Entrepreneurs to Become Vital
By: Hilario Caro, Talent Optimization at StaffBuffalo
Amanda’s path wasn’t a straight line. She began her career in exhibitions, traveling the world but quickly burning out under a “hustle, hustle, hustle” culture. Marriage and children shifted her priorities, but after a divorce, she found herself on housing benefits with two young kids to support.
“I had nothing—no career, no money, no network,” Amanda recalled. “But I knew one thing: I had to start a business.”
She leaned into her love of writing, launched a copywriting business, and—thanks to her mother’s proofreading—slowly built momentum. Her breakthrough lesson? The more value you give, the more you get back.
The Power of Pain
Amanda describes her life as one shaped by “golden breadcrumbs” and pain points that became catalysts. Failing accounting exams led her to publishing. A hated banking job pushed her toward more fulfilling work. Divorce fueled her determination to create financial stability.
“Everything that has been of benefit to me has come through pain,” she said. “Every time I hit rock bottom, I asked: what could the opposite look like? And that’s how I rose.”
The Vital Framework
At the core of Amanda’s work today is her Vital Framework, born from her father’s advice: “If you want to be paid more, bring more value.”
Vital stands for:
Value – Bring more value to clients, colleagues, and teams.
Impact – Create meaningful change that extends beyond transactions.
Trust – Build relationships rooted in authenticity and reliability.
Agility – Stay open to innovation and adapt quickly to change.
Lucrative – Help clients and yourself generate more income by delivering true value.
Amanda now uses this framework to guide entrepreneurs, accountants, and advisors in 23 countries, helping them shift from transactional work to becoming essential to their clients.
Breaking Barriers of Self-Worth
One of Amanda’s biggest missions is helping professionals, especially accountants and bookkeepers, recognize their worth. “So many of my clients have been told they’re boring or replaceable,” she said. “It breaks my heart because they’re brilliant. My job is to hold up a mirror so they can see their true value.”
By uncovering that value, Amanda helps them confidently raise prices, evolve into advisors, and light up in ways they never imagined.
A Life of Impact and Inspiration
When she’s not writing, speaking, or mentoring thousands of entrepreneurs, Amanda finds joy in film, music, and family. Whether traveling to rock concerts with her son or watching classic films, she recharges through creativity—fuel that flows back into her work.
At StaffBuffalo, we see Amanda’s story as a reminder that resilience, value, and vision drive transformation. Just as Amanda helps entrepreneurs unlock their potential, we help businesses and professionals build teams and careers that thrive.
If Amanda’s message resonates with you, connect with us today. Together, we can uncover your value, amplify your impact, and create a future driven by purpose.